As the TikTok Lead for Recessland 2025, I was responsible for developing and executing the platform's content strategy, managing the account, and creating engaging content throughout the campaign. I led content planning, identified trends and opportunities, and produced videos designed to maximise reach and audience engagement. I increased engagement, grew the account's visibility, and created multiple viral videos that expanded Recessland's online presence during the event.

Gabzy EP release

Led the TikTok strategy for Gabzy's It's Summer, Not You EP release, developing the creative rollout concept and audience growth strategy. Created a TikTok-first campaign that drove engagement around the project and helped grow traction on the EP's sound across the platform.

As Head of Social Media for Slow Jams With A, I led the TikTok strategy and managed the platform's growth over the course of a year. I was responsible for content planning, creative direction, and audience development, creating and executing a long-term content strategy that increased engagement, expanded reach, and strengthened the brand's presence on TikTok.