Born in Portugal and raised in London. I’m a social media strategist and content creator passionate about storytelling, branding, and digital culture. My work focuses on building authentic online identities, engaging communities, and translating data-driven insights into creative campaigns.

I’ve collaborated with brands, creators, artists, and events, helping them grow their audiences, refine their voices, and make a real impact online. Whether it’s crafting a viral campaign, optimising content strategies, or producing compelling visuals, I approach every project with curiosity, precision, and a global perspective shaped by my diverse background.